exaggeration

Wondering how exaggeration will fare, what it will look like in 2K9. There's a commercial I see occasionally, the one AARP insurance spot where the elderly couple are sitting at home doing normal elderly things like drinking orange juice and reading the news/procrastinating household chores like fixing the cabinet.

There's this overly exaggerated, dramatized "normal life" that's been force-fed to so many of the not-so-young of us, and this commercial along with so many other cheesy ones beside it nail it to a tee. I got to wondering, to what extent this is funny stuff to those who "get" it. You know, when the clumsy husband can't operate the blender without getting a mess anywhere, when the exasperated mother has "UH-OH!!! So much to do that she can't organize her purse/take care of the kids/vacuum the floor without some gadget As Seen On TV."

I don't think I'm one of those who get it; likely if you're reading this neither do you. Authenticity's the word, because everything else just seems silly.

Can't help but feel that we're still in for a lot more of it. I've been trying to get at the appeal, you know? It's there somewhere - almost as if there are so many out there who've been hardened by old messages, old media to the point where silly is still effective.

I'm all for exaggeration, but there's a time for it, and there are several forms. Simply put, there's Chuck Norris facts, then there are Rahm Emanuel facts.

I can't help but feel a little something for those still in the Chuck Norris Fact world of ads. Perhaps I can get some Active-On from them or something.