We're all natural born liars. It's absolutely what we "want."

I'm quite convinced that the efforts we subconsciously put into fooling ourselves account for a great number of our conscious decisions.

One of my favorite iterations of this plays an active role in those activities that we begin with full gusto and all good intentions, only to find ourselves later struggling to follow through with a project that once seemed so inspiring (read: almost every single idea we have).

We've become so very proficient at telling ourselves that there's something else more exciting, more inspirational, more capable of being what we really want.

So of course the real question to figure out is: "is 'want' really the best way to describe the things that make us truly happy?"