"Oooh, that's Clever!"

Oooh, that's Clever! (unnatural experiments in web design)

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Fascinating presentation on the art of designing the unexpected into products and experiences. I'm taken by the idea of integrating the little things that most people won't notice, but those that do will be sure to talk about. How To Break Anything can be applied here - creativity is about context. It's an excercise in understanding a medium well enough to break the rules governing it. Just ask Boone Oakley.