experiences, perspective, and donuts
Thursday, August 6, 2009 at 09:53AM Psycho Donuts from jan hardee on Vimeo.
Jan Hardee and team of students have covered the above debate between owners of Psycho Donuts and the mental health groups protesting their business. Appropriately enough, I'm always back and forth on the idea of taking a stance. The dynamic is fascinating, in the sense that the logic goes roughly like this:
#1: You have a background or personal connection to some idea, feeling, or perspective, whether it's a political ideology, standard, or idea of how things should be. For the purposes of these thoughts, it doesn't matter what this thing is. The only important part is that it's personal.
#2: It's personal because of your experiences. Generally speaking the most meaningful perspectives come from the most meaningful experiences, and in a lot of cases this points to the way you grew up or the things you've been exposed to throughout life. Again, it doesn't matter what these things are. In this particular case it's mental illness but we could be talking about a deeply passionate attraction for guys in F-450's and mud boots. (for the record, I've been in the South far too long.)
#3 Taking a stance on things reflects the resulting strong need we all have to express who we are and the things that are important to us. Because of all the above, it's deeply important that we exercise this.
#4 and this is critical: If we had a different set of experiences, we would of course have a completely different set of perspectives, different set of opinions, different set of stances, and ultimately a different set of things that we care to define ourselves with. There's something to be said for understanding perspectives and opinions in anyone simply as the result of these experiences, an extraordinary amount of which is entirely outside of their (and our own) control.
#5: The fascinating part of course being that we inevitably have to completely ignore this fact, for the sake of our own individuality. On some very important levels, the practice of understanding other perspectives and having perspectives of our own is completely impossible.
So where does that leave debates like the above? Is it ethical to market something in a way that offends any group or subset of people? Is there a way to account in advance for these kinds of differences in perspective?
Branding,
Identity,
Marketing,
Philosophy tagged
experiences,
openmindedness,
opinions,
perspective
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