brand convictions, promises kept, and strategy shelf life

A quick conversation I had yesterday re: the true value of marketing strategy, and how value can exist in unchanging brand convictions (more importantly: promises kept), despite the inevitable mortal lifespan of even the inspired marketing strategies. Some great links, to include the Snowden-Tatarski blog and Ideasaurus.

kylecameron: On the lifespan of marketing strategy, and our natural tendency to linger in the nostalgic past. http://bit.ly/6sgQ9 (expand) thx @jeffsnowden about 22 hours ago from bit.ly · Reply · View Tweet

jeffsnowden: @kylecameron The key is finding the enduring promise of the brand beyond current offerings. Apple is more than computers. It's liberation. about 9 hours later from TweetDeck · Reply · View Tweet

kylecameron: @jeffsnowden another thought on enduring: Brand Conviction as a most basic philosophy, etched in stone and unchanging http://bit.ly/13obD0 (expand) about 5 hours ago from twhirl · Reply · View Tweet  Show Conversat

jeffsnowden: @kylecameron I think value is the most basic philosophy. People want to know and trust they'll get the function or feeling they are seeking about. 5 hours later from TweetDeck · ReplyView Tweet ·

jeffsnowden: @kylecameron Everything else is just window dressing. We should stop simply adding veneer and have companies live up to their promises. less than a minute later from TweetDeck · Reply · View Tweet

Some of the best advice Seth has had to offer can be summed up entirely with "make promises and keep them."